This year’s stand at LAMMA January 17th/18th at the East of England Showground was a huge success for ProCam, despite it being foreshortened due to the 80mph gales whipped up by storm Fionn. The dangerously high winds stripped through the exhibition venue overnight after the first day, tearing many stand to shreds and leaving carnage in its wake. Amazingly, the sturdy ProCam stand was still standing proud the next morning, although sadly the show was forced to close its doors, losing a full day’s trading for exhibitors and disappointing visitors looking forward to attending.

Looking to make an impact with a difference this year, rather than promoting agricultural chemicals as might have been expected, instead the ProCam stand simply focused on the the most effective method of ploughing, using a plough as the central focal point of the stand. Richard Rawlings, a ProCam Agronomist who was instrumental in the new approach commented:

“We were keen to demonstrate that the role of a good Agronomist is about so much more than recommending inputs — we bring a lot more in the way of help and advice to our customers”.

The stand also incorporated a quiz, made up of pertinent questions about ploughing. Over fifty attendees on the first day answered all questions correctly, therefore qualifying them for entry into the prize draw to win an iPad Mini. The lucky winner drawn is farmer John Jefferies of Fullers Hill Farm, Little Grandsden, Bedfordshire who answered all five questions correctly to qualify for entry in our draw. Mr Jefferies who attended on the first day was very complimentary about the ProCam stand, remarking that:

‘It stood out as a good piece of marketing over and above other stands there. Clear, bright and concise’.