Leading agronomy firm ProCam has expanded its team in the southeast of England with the appointment of Justin Smith as the company’s new Regional Technical Manager.

Mr Smith, who grew up on a small mixed farm in East Sussex, holds a National Diploma in Agriculture and a BSc in Agricultural Business Management. He joins ProCam from Bartholomews Agri Food Limited where he worked as an agronomist specialising in combinable and forage crops from 2009 to 2023.

In his capacity as Regional Technical Manager, Justin will represent ProCam’s team of agronomists in the southeast as well as providing grass roots agronomy advice to his own portfolio of customers.

“During my career to date I have carved a niche by specialising in the provision of a comprehensive nutrient planning and advice service – something that I feel has been largely underserviced by more traditional agronomy provision,” Justin explains. “I hope to bring this expertise to my new role and look forward to working with the region’s farmers to provide a ‘whole farm’ package of agronomy guidance which will enable their businesses to remain viable in an ever-changing sector.

“The role of the modern agronomist has moved on from simply providing prescriptive crop protection advice, and I’m excited to be able to offer a bespoke service which will not only help growers to get the most from their current cropping strategies, but also to gain a better understanding of how to make the most of new opportunities such as the Sustainable Farming Incentive (SFI).”