Values

Values

Our ‘Agronomy that Delivers’ promise to customers is underpinned by three core values:

KNOWLEDGE NOT INFORMATION
All our agronomy is based on knowledge. Knowledge derived not just from over 30 years of technical expertise, but also from our understanding of new products coming to the market and our commitment to develop the most effective agronomic approaches. Knowledge gained through investing in our industry leading 4Cast agronomy database, our regional trials programmes and our demonstration sites. Knowledge built on the in-depth experience of providing professional agronomy for the UK’s top producers for many years. Knowledge that makes the difference where it matters most to our customers – on the bottom line.

SOLUTIONS NOT INPUTS
Whilst we provide the very best crop protection products, delivered promptly and efficiently throughout the UK, that’s only part of the story. Our real focus is on delivering solutions. Solutions that help growers get the most from their arable enterprises and the money they spend on caring for their crops. Solutions that take into account all aspects of growing crops. Solutions that maximise grower margins and help them build a profitable arable enterprise. Solutions that allow them to plan a sustainable future.

PEOPLE NOT PROCESSES
We are constantly investing in leading-edge technology and can claim several industry firsts, but we believe strongly in being a people-driven company first and foremost. Our agronomists are the best in the business supported by an exceptional level of technical development and training. Furthermore, we believe in genuine customer service. With ProCam, we promise our customers will always be treated as a person – not an account.