May 14, 2025
We’re heading back to Cereals Event! Come & see us at stand 734
How to better manage this autumn’s cropping by balancing the use of technology with practical, boots-on-the-ground agronomic expertise.
This will be a key theme on our stand as we return to exhibit at this year’s Cereals Event (11–12 June, Heath Farm, Leadenham, Lincolnshire) for the first time in over a decade. Come and see us in the Crop Plots & Agronomy zone (stand 734) and find out how our expert team works with growers to help balance technology with agronomy. Also on the stand will be a free-to-enter competition.
“Technology such as satellite mapping of field variability is becoming increasingly important to help growers farm more efficiently and sustainably,” says our head of crop production, Mike Thornton. “However, it’s also important to recognise that technology is an aid to agronomic decision-making; it is not a substitute for it.”
Mike is excited to confirm that the ProCam team will be showcasing the capabilities of our SoilSense soil analysis and nutrient planning service and our FieldSense precision farming service for variable rate drilling and nutrition. We’ll also be explaining how ProCam agronomists combine such technologies with real-world agronomic experience to provide practical solutions tailored to individual farm needs.
“We’re keen to demonstrate how we can make technology more accessible to growers, allowing the grower and agronomist to combine their knowledge to deliver bespoke precision agronomy, without growers having to wrestle with the complexities of the technology all by themselves.
“There’s no minimum field area to try with FieldSense. So we’re encouraging farmers to visit the stand and find out how we can help ease the pressure of crop management this autumn.
“Farmers will also be able to speak to us about crop and variety choices and drilling guidance. Too often, variety choice is made in terms of 1 or 2% extra yield potential, when other attributes of a variety can easily outweigh this.
“Similarly, seed rates can have a significant impact on weed suppression and yield potential – and these effects aren’t necessarily consistent across a field or from one variety or field to another. By utilising FieldSense with the agronomist’s knowledge of varieties and experience of individual situations, technology and agronomy can combine for the best results.”
Come along to our stand where the free-to-enter competition, in partnership with RAGT Seeds, will offer the chance to win a free ProCam FieldSense consultation, free FieldSense Variable Rate Seeding up to a maximum of 25ha, plus up to 2 tonnes of seed from select RAGT varieties, including the newly AHDB recommended RGT Hexton and RGT Goldfinch. These varieties will be on demo plots at the RAGT Cereals stand (1108).
